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Custom Run Uncataloged Premier O Scale Knickerbocker Beer 36' Woodsided Reefer Car ReleasedNovember 6, 2020 - M.T.H. Electric Trains has released the production of an exclusive and uncataloged Premier O Scale 36' Woodsided Reefer Car in Knickerbocker Beer livery for the NJ Hi-Railers Model Railroad Club. Available in limited quantities in two different car numbers, the Knickerbocker Reefer is the sixth reefer car to have been offered by the NJ Hi-Railers. About the 36' Woodsided Reefer Car The coming of the railroad changed the way America ate and drank. Before the iron horse connected every town of any importance to the outside world, most food was grown or produced locally. The arrival of cheap, fast, refrigerated transport — in the form of the woodsided reefer with ice bunkers at each end — enabled local brewers, diaries, meat processors, and other food businesses to become players on a national scale. Until 1934, shippers could advertise their wares on leased billboard reefers, each a hand-painted traveling work of art. That year, the Interstate Commerce Commission outlawed the flamboyant paint schemes because the cars often hauled shipments from other companies — whose freight bills thus unfairly paid to advertise the lessee’s products. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. A beer company requesting an empty reefer for loading, for example, might find a cheese maker’s delivered to its door. Shippers were not happy when their product was carried in a car bearing a large ad for someone else’s product — they complained that their freight bill had in part paid for another company’s advertising. Responding to these complaints, the Interstate Commerce Commission in July 1934 mandated the phasing out of billboard reefers and ruled that thereafter, the lessee’s name on a car could be no more than 12" high. By law, all billboard reefers were removed from service by January 1937, although many soldiered on in drabber paint schemes as late as the 1960s. These reefer cars are only available directly from NJ Hi-Railers Model Railroad Club on a first-come, first-served basis. Don't miss out on this unique opportunity! Item No. 20-94450 Knickerbocker Beer 36' Woodsided Reefer Car Item No. 20-94451 Knickerbocker Beer 36' Woodsided Reefer Car Item No. 20-94450/20-94451 Knickerbocker Beer 36' Woodsided Reefer 2-Car Set FEATURES
EXCLUSIVELY AVAILABLE FROM: NJ Hi-Railers Model Railroad Club |
Live Virtual Manufacturer's Event Coming November 15November 6, 2020 - M.T.H. Electric Trains will be participating in a live broadcast with M.T.H. Authorized Retailer Trainworld on their Facebook and Youtube channels on Sunday, November 15, 2006 at 4:00 PM EDT. Trainworld has invited a slew of manufacturers to participate including, ESU, Soundtraxx, White River Productions, Model Railroader, LGB, PIKO, Bachmann, MTH, Rapido, Walthers, Atlas, Athearn, Broadway Limited, Lionel, Classic Metal Works And More! Tune in and get the skinny on the latest about current and upcoming M.T.H. releases. You don't have to join Facebook or subscribe to Youtube to watch the broadcast. And, if you can't catch the broadcast live, we'll upload the video to the M.T.H. website and our Youtube Channel on Friday. To watch the event live on Sunday, November 15, at 4:00 PM. click on the following links: Third Archive Auction ScheduledCabin Fever Auctions will be conducting the third of several auctions of the official M.T.H. Archive Collection from M.T.H.'s 124,000 sq. ft. Maryland warehouse. The third auction is November 18, 2020, and can be previewed online by visiting the auction preview listing. www.CabinFeverAuctions.com |
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