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Uncataloged MTH S Gauge Schmidt's Beer 40' Woodsided Reefer Still Available

December 1, 2021 - An exclusive and uncataloged limited production M.T.H. Electric Trains 40' Woodsided Reefer car in Schmidt's Beer livery for M.T.H. Authorized Retailer Pikesville Models is still available for sale. Each car is extremely limited and available in two unique car numbers.

Item No. 35-78030 Schmidt's Beer 40' Woodsided Reefer
Car No. 48219
Order Price: $60.00
Click HERE to order.

Item No. 35-78031 Schmidt's Beer 40' Woodsided Reefer
Car No. 48234
Order Price: $60.00
Click HERE to order.


The coming of the railroad changed the way America ate and drank. The advent of cheap, fast, refrigerated transport enabled local brewers, growers, and food manufacturers to become players on a regional or national scale. From the late 1800s into the 1930s, many of those businesses leased refrigerator cars and turned them into rolling billboards for their products.

Unlike the massive fleets owned by railroads or large shippers like Pacific Fruit Express, each billboard reefer leased by the smaller shippers was an individually hand-painted piece of graphic art. As proud bearers of company advertising, billboard reefers tended to be washed frequently and kept in good repair, even during the Depression, when nearly everything on rails looked dirty and downtrodden.

In mid-1934, however, the Interstate Commerce Commission mandated the phasing out of billboard reefers by January 1937. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. Shippers were not happy when an empty car arrived at their door bearing a large ad for someone else’s product — they felt as if their freight bill was in part paying for another company’s advertising. In the plainer schemes of railroads and shippers like PFE, however, woodsided reefers soldiered on as late as the 1960s.

Order directly from:

Pikesville Models
Contact Pikesville Models

Hurry Before They're Gone, Just Five Or Fewer Of These S Gauge Items Remain In Stock

December 1, 2021 - Each week, M.T.H. releases product lists spotlighting quantities of Five Or Fewer S Gauge items that are remaining in our onhand inventory. In many cases, these items will NOT be re-run in the future and these lists could be your last chance for ordering them before they're GONE FOR GOOD. Don't miss out on these items! Click on the product line link below and then any item number in the corresponding list to purchase that item from the M.T.H. Online Store or order directly from your local M.T.H. Authorized Retailer.

M.T.H. S Gauge

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